I'm a Los Angeles based creative director specializing in brand storytelling for national and global integrated marketing campaigns. From tech to beer, humor to anthemic, I strive to make brands part of modern culture across all mediums. Please enjoy my work.
Working with the Global Brand Netflix team, we've had the honor of making content for the greatest content company in the world.
The "Bodega" campaign brought the everyman back to Miller Lite, a brand that had been chasing the party for far too long.
We took Adidas' star baller from a season lost to a story to follow throughout his recovery. We sold more shoes than Lebron that year.
The Mitsubishi Live Drive was the world’s first online test-drive. It was a collaborative effort from a team of experts in robotics, software development and web design. Each of them using the latest technology in their respective fields to allow thousands of people from across the country drive a real car, live, over the Internet. And for 10 days, people lined up day and night to do the impossible, take a test-drive from the comfort of their living rooms.
Pepsi is not a sports brand, it’s a culture brand. So to celebrate the 2014 World Cup, we left the pitch alone and focused on the culture of the games. We created an anthem with this cover of David Bowie’s “Heroes” featuring six of the world’s greatest players, Janelle Monae, and the city of Rio. When viewed on YouTube, the 2-minute film became an interactive experience that allowed people to explore even more of Brazil.
From the pitch to the canvas. Photographer Danny Clinch shoots Lionel Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos, as a foundation to a collaboration with a number of up-and-coming artists including the UK's Hattie Stewart and Argentinean street artist Ever.
During a live two-day event on Youtube, we gave fans of hip-hop producer Clams Casino and rapper Vic Mensa the opportunity to interact directly with the artists as they used the HP Split x2 laptop to write a new track.
Photography by Anton Watts