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MATTHEW WOODHAMS-ROBERTS


CREATIVE DIRECTION AND BRAND BUILDING

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MATTHEW WOODHAMS-ROBERTS


CREATIVE DIRECTION AND BRAND BUILDING

I'm a Los Angeles-based creative director specializing in brand storytelling for national and global integrated marketing campaigns. From tech to beer, humor to anthemic, I strive to make brands part of modern culture across all mediums. Please enjoy my work. 

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Adidas #TheReturn


 

Right after Adidas signed Derrick Rose to the largest contract in their companies history, he went down with a torn ACL that ended his season. Days later, we began producing a campaign that turned a season lost into a story to follow throughout his recovery.

Rose sold more shoes than Lebron that year. 

 

Adidas #TheReturn


 

Right after Adidas signed Derrick Rose to the largest contract in their companies history, he went down with a torn ACL that ended his season. Days later, we began producing a campaign that turned a season lost into a story to follow throughout his recovery.

Rose sold more shoes than Lebron that year. 

 

director: stacy wall

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Netflix


Netflix is one of those rare brands that creates a culture all its own. We helped the Global Brand Team tap into that culture by torturing spoilers, celebrating women and reinventing the art of candle making. 

Netflix


Netflix is one of those rare brands that creates a culture all its own. We helped the Global Brand Team tap into that culture by torturing spoilers, celebrating women and reinventing the art of candle making. 

director: speck and gordan

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Expedia


Not gonna lie, the best thing about working on Expedia was the trips. That, and the opportunity to help this brand tell emotional stories about the power of travel. 

Expedia


Not gonna lie, the best thing about working on Expedia was the trips. That, and the opportunity to help this brand tell emotional stories about the power of travel. 

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Miller Lite


I've always wanted to work on a beer brand. Who hasn't? So we were thrilled to help Miller Lite relaunch their brand by returning to their roots with the original white can. More than a gimmicky-throw back, the white can became the center of everything we did as we celebrated an unpretentious, authentic beer. 

Miller Lite


I've always wanted to work on a beer brand. Who hasn't? So we were thrilled to help Miller Lite relaunch their brand by returning to their roots with the original white can. More than a gimmicky-throw back, the white can became the center of everything we did as we celebrated an unpretentious, authentic beer. 

director: matt aselton

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Mitsubishi


The Mitsubishi Live Drive was the world’s first online test-drive. It was a collaborative effort from a team of experts in robotics, software development and web design. Because it takes a lot of smart people to drive a real car, live, over the Internet.

For 10 days, people lined up day and night to do something no one has ever lined up to do before: drive a Mitsubishi.

 

Mitsubishi


The Mitsubishi Live Drive was the world’s first online test-drive. It was a collaborative effort from a team of experts in robotics, software development and web design. Because it takes a lot of smart people to drive a real car, live, over the Internet.

For 10 days, people lined up day and night to do something no one has ever lined up to do before: drive a Mitsubishi.

 

production: b-reel

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Adidas


Adidas


director: stacy wall

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HP


During an unprecedented two-day live event on Youtube, hip-hop producer Clams Casino and rapper Vic Mensa used an HP Split to collaborate with their fans to create a track and the music video for that track in real time. 

HP


During an unprecedented two-day live event on Youtube, hip-hop producer Clams Casino and rapper Vic Mensa used an HP Split to collaborate with their fans to create a track and the music video for that track in real time. 

production: stinkdigital

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Gatorade


"Let's eat" is often said by athletes to fire up their teammates. We took that a step farther. 

Gatorade


"Let's eat" is often said by athletes to fire up their teammates. We took that a step farther. 

director: omri cohen

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NBA


Kevin Durant's first television commercial. Back when Seattle had a basketball team.

NBA


Kevin Durant's first television commercial. Back when Seattle had a basketball team.

director: aaron ruell 

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Pepsi


Pepsi is not a sports brand, it’s a culture brand. So to celebrate the 2014 World Cup, we left the pitch alone and focused on the culture of the games. We created an anthem with this cover of David Bowie’s “Heroes” featuring six of the world’s greatest players, Janelle Monae, and the city of Rio. When viewed on YouTube, the 2-minute film became an interactive experience that allowed people to explore even more of Brazil.

Pepsi


Pepsi is not a sports brand, it’s a culture brand. So to celebrate the 2014 World Cup, we left the pitch alone and focused on the culture of the games. We created an anthem with this cover of David Bowie’s “Heroes” featuring six of the world’s greatest players, Janelle Monae, and the city of Rio. When viewed on YouTube, the 2-minute film became an interactive experience that allowed people to explore even more of Brazil.

director: johan renck

From the pitch to the canvas. Photographer Danny Clinch shoots Lionel Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos, as a foundation to a collaboration with a number of up-and-coming artists including the UK's Hattie Stewart and Argentinean street artist Ever. 

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Intel


Intel is powering most of the technology in the world. Which means sometimes you need to make jokes about office computers, and other times you need to use a more thoughtful tone to convince people that autonomous cars will be safe.

Intel


Intel is powering most of the technology in the world. Which means sometimes you need to make jokes about office computers, and other times you need to use a more thoughtful tone to convince people that autonomous cars will be safe.

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SONY


For the global launch of Sony 4K, we brought people into the mind of Academy Award nominated Director Garth Davis. 

SONY


For the global launch of Sony 4K, we brought people into the mind of Academy Award nominated Director Garth Davis. 

director: garth davis

Photography by Anton Watts

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BUFFALO WILD WINGS


BUFFALO WILD WINGS


DIRECTOR: DAVID SHAIN

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Candy


Candy


director: tim godsall 

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Sprint


Sprint


director: rupert sanders